Participation In Social Media

Given that social media is one of the most powerful forms of marketing and that most media agencies will undoubtedly have a social media strategy, it is important that the agency you choose to work with actually is active in social media themselves.  This can easily be found out either by browsing the agency’s website or running a quick check for their name through Twitter and Facebook.  You’d be surprised at the number of companies that claim to be media and social media experts that do not have active accounts on these types of sites.

Portfolio/References

Although most media agencies won’t be able to tell you everything about whom and what they have worked on, they should be able to show you some examples.  It doesn’t matter if it’s a client who has given them permission or a former client, ask to see some work that they have done in the past and ask about how successful those particular projects were, as this will give you an indication of the standard of work that they produce.

Education

In today’s ever-evolving digital landscape, it is crucial for media agencies to stay relevant and adapt to the changing dynamics of social media. As the landscape continues to shift, agencies need to remain at the forefront of their game, constantly learning about emerging trends and new developments. While there might not be a formal curriculum or specific course to follow, agencies can stay up to date by actively engaging in extensive reading, keeping a pulse on industry news, and immersing themselves in a continuous learning process. By dedicating time to fine-tuning their services through extensive research and staying current with the latest advancements, media agencies can position themselves as trusted authorities in an ever-changing media landscape.

Do They Understand Quality Over Quantity

The point I want to emphasize is that a competent media agency understands the significance of having more than just a high number of likes on Facebook or followers on Twitter. While having 15,000 likes and 20,000 followers might seem impressive at first glance, it becomes irrelevant if there is no meaningful interaction between the company and its audience. It’s crucial to be cautious of agencies that promise large numbers in a short period because building a genuine and engaged fan base takes time and effort. In the long run, a smaller but involved and responsive audience can be much more valuable for a business’s success and growth.

Content

It is a well-known fact that good content is king when it comes to things like social media.  It is important that you hire an agency that has individuals who are good at creating interesting content that will draw your followers in and want to interact with your company.  With regards to content, you should also ask to see some examples of content they have generated for previous clients, which they should be able to do without giving away who or what it was for.  It is also essential that they know the rules of content creation on the various websites and social media platforms, as they are all different from each other.